TRUSTED BY BRANDS FROM START-UPS TO HOUSEHOLD NAMES
THE CHALLENGE
What’s holding your product back?
Even successful products and ranges have challenges that limit their full potential.
Some are obvious
— High costs
— Shelf life
— Production constraints
— Regulatory challenges
— Nutritional targets
Others are less obvious
— Taste and texture
— Appearance
— Packaging copy
— Consumer experience
— Wastage and inefficiencies
Internal teams are sometimes too close to their own products to see clearly what the real issues are and where the greatest opportunities lie.
That’s what POP is for.
INTRODUCING POP
An outside expert view, turned into a clear plan.
POP identifies what’s working, what may be holding your products back, and the strategy to unlock their full potential. Every programme is bespoke — built around your products, your objectives and the areas that matter most to your business.
Commercial
Find opportunities to improve COGS, margins and overall commercial viability.
Consumer
Improve the product experience to strengthen satisfaction, loyalty and repeat purchase.
Efficiencies
Improve shelf life, reduce waste and gain flexibility across production, stock and forecasting.
Confidence
Know what to prioritise, why it matters and where investment is most likely to create value.
Customer
Demonstrate continuous improvement and create more value for retailers, wholesalers and partners.
Alignment
Give internal teams and stakeholders a clear, structured rationale for every decision.
De-risk
Make significant product decisions with stronger evidence, fewer assumptions and lower risk.
THE ASSESSMENT
Six areas that shape a product’s success.
Our industry-leading product assessment process identifies the areas that matter most to your brand and products. Once we’ve aligned with you on where to focus, the assessment begins.
01
Sensory
A systematic, multisensory assessment of appearance, aroma, flavour, texture and aftertaste — including how you compare with competitors.
PROFILING · FLAWS & DEFECTS · BENCHMARKING
02
Production
How ingredients, formulation and processes affect quality, consistency, efficiency and scalability.
FORMULATION · MANUFACTURING · SCALE-UP
03
Costs
Where your cost of goods can come down and margins improve — without compromising quality or the consumer experience.
INGREDIENTS · SOURCING · YIELD & WASTE
04
Nutrition
Opportunities to improve nutritional performance, strengthen claims and positioning, and navigate regulation such as HFSS.
REFORMULATION · CLAIMS · REGULATION
05
Shelf life
What drives deterioration in your product, and how to improve stability and extend shelf life.
STABILITY · PRESERVATION · PH, AW & BRIX
06
Packaging
Whether your pack communicates what makes the product special — and sets expectations the product itself can deliver.
SHELF IMPACT · FRONT & BACK OF PACK · RANGE
HOW IT WORKS
Five stages. Clear and commercially focused.
Programmes can be completed in as little as 2–3 weeks from receipt of samples, depending on scope and any testing requirements.
5
3
2
1
4
Onboard
We learn about your business and objectives, agree priorities and gather samples and information.
Assess
Our team of experts begins the assessment phase of your bespoke programme.
Strategy
Our senior team reviews the findings and prioritises the opportunities most likely to deliver value.
Report
Everything comes together in a clear development roadmap, presented to your team.
Next steps
Take the actions forward yourselves, or with further support from Tastehead.
What you receive
A professionally designed report, shared ahead of a results presentation with your team.
Executive summary
Key findings, opportunities and recommendations at a glance.
Detailed findings
Strengths, weaknesses and opportunities in every agreed area.
Development roadmap
What to pursue, why it matters and in what order.
Supporting data & results presentation
Sensory charts and comparative analysis, walked through with your stakeholders.
Senior team debrief
Once you've received everything, an extensive session with our senior team to discuss the findings and your next steps.
WHY TASTEHEAD
The team behind brands such as Heinz, Green & Black’s and Cawston Press.
Since 2017 we’ve developed award-winning products for some of the most successful brands in the food and beverage industry, along with some of the most exciting start-ups.
POP puts that same team to work on your products, combining culinary, sensory, food science, technical, nutritional, procurement, brand and commercial expertise.
JUST SOME OF THE AWARDS OUR PROJECTS HAVE WON
WHAT OUR CLIENTS SAY
“We have worked with Tastehead on a number of successful Heinz development projects. Their expertise and passion for delivering great ‘taste’ is exceptional.”
Caio Fontenele
New Ventures Director, Kraft Heinz
“Not only do they have an amazing amount of knowledge about taste, innovation, chocolate and the Green & Black’s brand, but their drive and professionalism is fantastic and greatly appreciated.”
Susanne Nowak
Senior Brand Manager, Green & Black’s
“Border are pleased to partner with Tastehead who have helped us with our innovation pipeline as well as continuous product improvement …”
Suzie Carlaw
Head of Brand, Border Biscuits
“The team at Tastehead were crucial in helping us getting our juice brand off the ground. Not only was their recipe advice invaluable, but their wider industry knowledge and connections were hugely helpful.”
Charlie Wilson-Vaughan
Marketing Manager, Exalt
“… Tastehead took a welcomed methodical approach to help me analyse the market, conduct competitive benchmarking, and suggested 6 recipes to take further to development.”
Avnish Babla
Founder, Savyll Beverage Company
“From day one, the team worked with extreme precision, craft and care … As founders, trusting someone fully with your product is a big deal. We trusted Tastehead entirely, and they executed and delivered beautifully.”
Will & Shreya Hanglin
Founders, Kidnetics
GET IN TOUCH
Let’s talk about your products.
Tell us a little about your products and what you’d like to achieve. A member of our team will then review and follow up with more information about POP and how we could support you. We’ll share a pre-signed NDA before discussing any sensitive details.
WHAT HAPPENS NEXT
01
We review your enquiry and get back to you personally.
02
We talk through your products, challenges, objectives and priorities.
03
We recommend the right approach — if POP is a good fit, we’ll share the service pack and prepare a bespoke proposal.
Prefer email? hello@tastehead.com